In a regulatory filing on Wednesday, DLF said it had sold out its latest luxury offering, DLF Privana North, worth around Rs 11,000 crore—a historic milestone achieved within just one week. The project comprises 1,164 high-end residences, including 1,152 4BHK apartments and 12 penthouses.
The new project is part of a larger 116-acre integrated township called DLF Privana, located in Sectors 76 and 77 of Gurugram. The towers in Privana North rise to stilt plus 50 storeys—the tallest residential buildings developed by DLF to date.
Aakash Ohri, Joint Managing Director and Chief Business Officer of DLF Home Developers, said, “The development embodies DLF’s vision of delivering expansive living spaces, breathtaking views, and privacy in the sky.” He added that the strong sales response reflects “a clear, latent demand for DLF offerings, driven by the success of our past projects.”
“We saw interest from buyers across India and around the world,” Ohri noted.
Privana township projects generate Rs 24,000 crore
Privana North is the third project within the township. In May 2024, DLF sold all 795 apartments in Privana West for Rs 5,590 crore within three days of launch. Earlier, in January 2024, it sold 1,113 apartments in Privana South for Rs 7,200 crore, also within three days. With Privana North, the three projects have together generated nearly Rs 24,000 crore in sales.
Strong guidance, robust pipeline
DLF, India’s largest listed real estate company by market capitalisation, reported record sales bookings of Rs 21,223 crore in FY25, a 44% jump from Rs 14,778 crore in the previous year. Managing Director Ashok Tyagi recently provided sales guidance of Rs 20,000–22,000 crore for FY26.
To meet this target, the company plans to launch projects worth over Rs 17,000 crore during the current fiscal, backed by strong luxury housing demand and a deep project pipeline.
In its FY25 investor presentation, DLF said it launched 7.5 million sq ft during the year, with an estimated revenue potential of Rs 40,600 crore. Of this, it sold 5 million sq ft for Rs 19,344 crore. Among the key launches was The Dahlias, a super-luxury project in DLF Phase 5, Gurugram, with a total saleable area of 4.5 million sq ft and potential sales value of Rs 35,000 crore. The company said bookings worth Rs 13,744 crore were already secured in FY25.
Financial performance and portfolio
For FY25, DLF reported a net profit of Rs 4,366.82 crore, up from Rs 2,723.53 crore a year earlier. Total income rose to Rs 8,995.89 crore from Rs 6,958.34 crore in FY24.
DLF has developed over 185 projects covering more than 352 million square feet. Its ongoing and upcoming development pipeline spans 280 million sq ft across residential and commercial segments. The company’s annuity portfolio stands at over 45 million sq ft, reflecting its strong presence in both development and leasing businesses.
Also read | DLF sells 1,164 luxury homes in Gurugram for Rs 11,000 cr on strong demand
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